ASA2 uses templates to render products on a page. A template basically is a piece of HTML code. With ASA2‘s Placeholders you can define where the product data should be placed in the template. Optionally you may define custom CSS code per template.
ASA2 comes with some pre-defined, Managed templates. If you do not choose a template when embedding a product, the default template will get used to render the product.
Templates are stored in the database, making them update-safe. You can manage your templates in the section ASA 2 / Templates:
Read more about templates in the subchapters: